FBA stands for Fulfillment by Amazon. It is the secret sauce that allows small businesses to offer Prime 2-Day Shipping without owning a warehouse.

1. How It Works

  1. You ship your products to Amazon's fulfillment centers.
  2. Amazon stores them.
  3. When a customer buys, Amazon picks, packs, and ships it.
  4. Amazon handles customer service and returns.

2. The Prime Advantage

Products with the "Prime" badge convert 3x higher than non-Prime products. FBA is the only way to get this badge reliably.