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Essential Resource

Amazon SEO Checklist 2026

The definitive 50-point checklist we use for every single client launch. Download the PDF or view below.

Phase 1: Keyword Foundations

  • [ ] Reverse ASIN search on top 5 competitors.
  • [ ] Identify "Root Keywords" (high volume, broad).
  • [ ] Identify "Long-Tail Opportunity Keywords" (lower volume, high conversion).
  • [ ] Remove all "Forbidden" keywords (drug claims, trademarked terms).

Phase 2: Listing Optimization (On-Page)

  • [ ] Title: Brand + Primary Keyword + Utility + Size/Color (Max 200 chars).
  • [ ] Bullets: 5 bullets, all starting with Benefit-Driven headers in CAPS.
  • [ ] Backend Search Terms: 249 bytes max. No commas. No repeats from title.
  • [ ] Images: 7 images total. 1 Main (White BG), 3 Infographics, 2 Lifestyle, 1 Video.
  • [ ] A+ Content: Installed and mobile-optimized.

Phase 3: Launch & Velocity

  • [ ] Price: Set competitive launch price (or use coupons).
  • [ ] FBA Inventory: Ensure 30 days of stock is checked in.
  • [ ] PPC: Auto Campaign setups + Manual Phase 1 (Exact Match).
  • [ ] Vine Program: Enroll immediately for first 30 reviews.

Missed a step?

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