BSR is the speedometer of your Amazon business. It tells you how fast you are selling relative to everyone else in your category.
1. How BSR is Calculated
BSR is updated hourly. It is based on:
- Recent Sales (Velocity): Sales in the last 12-24 hours are weighted heaviest.
- Historical Sales: Consistency over time prevents dramatic swings.
2. BSR vs Organic Keyword Ranking
They are NOT the same. BSR is about total sales (from any source). Organic Ranking is about relevance to a specific keyword.
You can have a great BSR (lots of sales from external traffic) but a bad Organic Rank (Amazon doesn't think you are relevant for "shoes").