Brand management isn't just looking at sales charts. It's a granular routine of defense and offense.
1. Daily Checklist
- Check "Account Health" dashboard.
- Check for suppressed listings (Voice of the Customer).
- Respond to customer messages (within 24 hours is mandatory).
2. Weekly Checklist
- PPC Optimization (Bid adjustments).
- Inventory Planning (Check IPI score).
- Review competitor pricing changes.