Selling your brand is the biggest payday of your life. Don't leave money on the table by being unprepared.
1. The 12-Month Timeline
You cannot wake up today and sell tomorrow. You need 12 months of clean TTM (Trailing Twelve Months) profit.
2. Understanding Add-Backs
SDE (Seller Discretionary Earnings) is your profit + add-backs. Add-backs are personal expenses you ran through the business (travel, car, mastermind groups). Document these carefully.
3. Transferability
If the business relies on YOU (e.g. you are the influencer face), it is not sellable. You need to systematically remove yourself from the operations.