The most important step in your Amazon journey.

[Image: Market Demand Analysis Chart]

1. Winning Criteria

  • Price: Sell between $25 and $70.
  • Demand: Top 10 sellers doing >300 sales/mo.
  • Competition: Top 10 sellers have <500 reviews on average.
[Image: Helium 10 Xray Screenshot]

2. Differentiation

Do not sell the same product. Bundle it, improve the packaging, or fix a common complaint found in negative reviews.

[Image: Product Differentiation Matrix]