Sales Velocity is the heartbeat of your ranking.

[Image: Sales Velocity Graph]

1. Conversion Rate Optimization (CRO)

Before you send more traffic, fix your bucket. If your conversion rate is below 15%, stop spending on ads.

  • Main Image: Does it stop the scroll?
  • Price: Are you competitive?
  • Reviews: Do you have at least 15 reviews with a 4.3+ star average?
[Image: Conversion Funnel 3D]

2. External Traffic

Amazon loves traffic from Google, TikTok, and Email lists. Use Amazon Attribution to track it.

[Image: External Traffic Network]