The story of how we took a dying "Home & Kitchen" brand back to Page 1.
1. The Problem
The brand had 4.5 stars but was ranked on Page 3 for its main keyword. PPC ACOS was 65%.
2. The Solution
- Day 1-3: Listing Optimization. Rewrote title and bullets with high-intent keywords.
- Day 4-7: Aggressive PPC "Attack Campaign" targeting long-tail keywords.
- Day 8-14: External traffic from Google Search Ads.
3. The Results
Sales went from $12k/month to $52k/month. Organic Rank moved from #34 to #3.