Should you let Amazon handle shipping, or do it yourself? The answer depends on your product size and margin.
1. FBA (Fulfillment by Amazon)
Pros: Prime Badge (Higher Conversion), Hands-off fulfillment, Amazon handles Returns.
Cons: Storage fees, Long-term storage fees, Lost inventory.
2. FBM (Fulfillment by Merchant)
Pros: Lower fees for heavy items, Control over packaging, No storage limits.
Cons: No Prime badge (unless SFP), You handle returns, Harder to win Buy Box.
3. The Winner?
For 90% of private label sellers: Start with FBA to get the sales velocity. Use FBM as a backup.